★ 91 ATS
Sarah Mitchell
VP of Marketing • Brand & Growth
✉ s.mitchell@email.com
📞 (212) 555-0847
🌏 New York, NY
🔗 linkedin.com/in/smitchell
Professional Summary
Strategic Marketing Executive with 12+ years driving double-digit revenue growth for Fortune 500 consumer and luxury brands. Managed $80M+ annual marketing budgets, built and scaled award-winning campaign teams from 4 to 22 people, and orchestrated 3 successful global brand repositionings. Track record of blending data-driven performance marketing with premium brand storytelling to deliver sustained top-line growth.
Work Experience
L’Oréal North America — New York, NY2021 – Present
VP of Marketing, Luxury Division
- Grew luxury portfolio net revenue 28% YoY by repositioning 4 flagship brands for Gen Z and millennial audiences across 12 markets
- Launched creator-to-conversion influencer program generating $22M incremental revenue in first year; ROI 6.2×
- Reduced paid media CAC 33% by consolidating 3 agencies and implementing unified attribution model
- Led rebrand of Lancôme.com; drove 41% uplift in conversion rate and $14M additional DTC revenue
PepsiCo — New York, NY2017 – 2021
Senior Marketing Director, Innovation & Brand
- Launched 6 new product SKUs generating $140M combined first-year retail sales across Frito-Lay and Quaker portfolios
- Reduced CPA 41% by shifting $28M to programmatic channels powered by first-party data strategy
- Managed integrated campaigns across TV, OOH, social, and retail — peak reach of 180M impressions
Procter & Gamble — Cincinnati, OH2012 – 2017
Brand Manager → Senior Brand Manager
- Managed $35M Pantene North America P&L; delivered 9% category share gain in 18 months
- Developed award-winning "Strong Is Beautiful" campaign — 2× Effie Award winner, 240M earned media impressions
Education
MBA, Marketing & Strategy2012
The Wharton School, University of Pennsylvania — Dean's Award
B.S. Business Administration2009
Georgetown University — Cum Laude, GPA 3.78
Core Skills
Marketing: Brand Strategy, P&L Ownership, Integrated Campaign Management, Media Planning
Digital: Paid Social/Search, Programmatic, SEO, Email Marketing, Marketing Mix Modeling
Analytics: Tableau, Salesforce, HubSpot, Google Analytics 4, A/B Testing, Customer Segmentation